This job board retrieves part of its jobs from: Toronto Jobs | Emplois Montréal | IT Jobs Canada

Find jobs in Minnesota today!

To post a job, login or create an account |  Post a Job

  Jobs in Minnesota  

Bringing the best, highest paying job offers near you

previous arrow
next arrow
Slider

Digital Strategy

Robert Half

This is a Full-time position in Minneapolis, MN posted July 20, 2021.

Ref ID: 02021083 Classification: Interactive Marketing Manager Compensation: $35.00 to $45.00 hourly
KEY ACCOUNTABILITIES

DIGITAL STRATEGY

• Act as a digital media expert, partnering internally to provide recommendations across our marketing team

• Work closely with web strategist and agency partners to deliver highly effective cross-platform campaigns that positively affect ROI and show measurable results

• Direct digital agencies to ensure strategy and integration across all digital campaigns will deliver to agreed results

• Work with marketing to build and test new campaign ideas

• Maintain knowledge of industry best practices and new technologies

PERFORMANCE OPTIMIZATION

• Determine digital goals and track ROI across all digital efforts.

• Conduct in-depth analysis of various programs to identify areas of opportunity, as well as ways to improve current processes

• Work with agency partners to optimize campaign, audience, creative, budgets, and bids across multiple channels to target ROI/Performance goals

• Monitor buying strategies and keep abreast of industry trends

• Provide ongoing actionable insights into campaign performance to relevant stakeholders as well as provide reports and updates to internal partners as needed

CROSS-FUNCTIONAL LEADERSHIP

• Work closely with our internal Brand Experience and Channel Marketing stakeholders to understand the audience, business objectives, marketing strategies, industry challenges, and growth opportunities to develop plans that will enable customer-centered media deliverables that effectively activate against key strategies, build the brand, and help drive our strategy

• Develop, execute, and optimize cutting-edge digital campaigns from conception to launch across digital channels.

• Work with teams across omni-channel strategies to drive brand perception and result in high quality sales leads

• Work closely with external agencies to brief on strategy and requirements and provide constructive, directional feedback that will drive to the best creative output that is on brand and on strategy

• Work cross-functionally to align campaign strategies and goals across the division

PREFERRED QUALIFICATIONS

• Experience in organization pursuing digital transformation, particularly in the CPG or retail industries

• Experience partnering with a team to develop outputs that enable program development and stakeholder buy-in, such as personas, journey-maps, user flows, information architecture, and wireframes

• Extensive knowledge and experience with driving and applying user-centered design processes while working collaboratively with marketing stakeholders and alongside cross-functional teams including creative, channel activation, marketing automation, marketing operations and analytics; experience with CRM and marketing automation tools a plus

• Experience working in Agile/Product teams a plus

Candidates may reach out to for more info

Job Requirements:

MINIMUM QUALIFICATIONS

• Preferred 3+ years of media experience, with a proven record of professional achievement

• Background in digital media planning, consulting, agency experience, and ideally in-platform experience in Display, Paid Social, Paid Search or SEO

• Experience defining, measuring, and evaluating relevant paid media KPIs

• Experience with media buys for various ad platforms and working with agencies on the day-to-day execution of paid media

• Experience overseeing and managing budgets

• Experience conducting in-depth keyword and website research, ad grouping and audience targeting

• Ability to communicate complex ideas and plans effectively
– both verbally and visually

• Skilled at using data to drive decisions and translate data analysis into actionable marketing / media recommendations and customer experiences

The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis.

Our experienced staffing professionals can promote you to employers and advocate on your behalf.

We provide access to top jobs, competitive compensation and benefits, and free online training.

For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.

When you work with us, you’re working with the best.

Robert Half has been recognized as one of FORTUNE’s “Most Admired Companies” every year since 1998 and was named to Forbes’ inaugural list of America’s Best Temporary Staffing Firms.

Questions?

Call your local office at 1..

All applicants applying for U.S.

job openings must be legally authorized to work in the United States.

Benefits are available to temporary professionals.

Visit for more information.

© 2020 The Creative Group.

An Equal Opportunity Employer.

M/F/Disability/Veterans.

By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use ( ).

AL Jobs AR Jobs CA Jobs GA Jobs KS Jobs KY Jobs LA Jobs MD Jobs MI Jobs MN Jobs MS Jobs MO Jobs NY Jobs OR Jobs TN Jobs TX Jobs UT Jobs VA Jobs WV Jobs ID Jobs