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Email Specialist – Nationwide Telecommute

UnitedHealth Group

This is a Contract position in Hopkins, MN posted April 14, 2021.

The Demand Generation Email Specialist is responsible for creating, executing and tracking outbound email automation campaigns for Optum to engage customer interactions driving prospects to our sales pipeline. Our email process supports campaigns for more than 30 business units by building email automation in our ESP to support long and short-term digital marketing campaigns.To be successful in this role, you need to have a mind for technical details and patience to build campaigns, create lead segmentation and process activities in our ESP. This candidate must have a strong eye for detail to walk through automations end-to-end as processes are created for QA or solutioning any technical error. A basic understanding of HTML coding for email is also needed.You’ll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.Primary Responsibilities:* Execute email campaigns in our ESP including logic streams, automation rules, creation of segments and deployment* Execute against key milestones on the Marketing content calendar, completing campaigns and page builds according to agreed upon timelines and communicating any roadblocks to success to appropriate constituents* Serve as a subject matter expert on the utilization of our Marketing Automation Platform (Eloqua) including but not limited to audience segmentation, behavioral targeting, and campaign automation to improve the effectiveness of our marketing campaigns* Adheres to best practices for ESP usage* Works directly with Digital Strategy Team to execute marketing automation strategy* Serve as a subject matter expert on the utilization of our Marketing Automation Platform including but not limited to audience segmentation, behavioral targeting, and campaign automation to improve the effectiveness of our marketing campaigns* Ability to handle multiple projects and priorities simultaneously in a fast-paced environmentYou’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.Required Qualifications:* Undergraduate degree or equivalent experience* 3+ years of experience in a corporate environment* 1 -5 years of demonstrable experience in marketing automation tools (Eloqua, etc.)* 1 -5 years of HTML familiarity* 3+ years experience with Microsoft Office suite (Word/Excel/PowerPoint/Outlook) experiencePreferred Qualifications:* Preferred software/platform/code experience: Oracle/Eloqua Marketing Cloud, Adobe Experience Manager, Adobe Suite, Dreamweaver, HTML/CSS/JavaScript* Experience with Retention, Customer Engagement, or Loyalty Marketing* Knowledge of digital campaign optimization* Proven ability to meet and exceed goalsSoft Skills:* Strong attention to detail and project management acumen* Excellent interpersonal skills, team player, and the ability to influence through conversation* Demonstrated ability to creatively solve problems, create and improve processes* Capable of handling multiple tasks with competing priorities under minimal supervision* Strong ability to learn technology and keep up with ever changing advances and capabilities* Confidence, patience, and flexibility in an evolving environmentUnitedHealth Group is an essential business. The health and safety of our team members is our highest priority, so we are taking a science driven approach to slowly welcome and transition some of our workforce back to the office with many safety protocols in place. We continue to monitor and assess before we confirm the return of each wave, paying specific attention to geography-specific trends. At this time, 90% of our non-clinical workforce transitioned to a work at home (remote) status. We have taken steps to ensure the safety of our 325,000 team members and their families, providing them with resources and support as they continue to serve the members, patients and customers who depend on us.You can learn more about all we are doing to fight COVID-19 and support impacted communities: click here.* All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.Colorado Residents Only: The salary range for Colorado residents is $53,300 to $95,100. Pay is based on several factors including but not limited to education, work experience, certifications, etc. As of the date of this posting, In addition to your salary, UHG offers the following benefits for this position, subject to applicable eligibility requirements: Health, dental, and vision plans; wellness program; flexible spending accounts; paid parking or public transportation costs; 401(k) retirement plan; employee stock purchase plan; life insurance, short-term disability insurance, and long-term disability insurance; business travel accident insurance; Employee Assistance Program; PTO; and employee-paid critical illness and accident insurance.Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.Job Keywords: Email Specialist, Marketing, Email Automation, Work from Home, WFH, Telecommute, Remote, HTML, #RPO, work at home, work from home, WFH, WAH, hiring immediately

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