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Director, Media

Bain & Company

This is a Full-time position in Minneapolis, MN posted April 14, 2021.

n n nnWe are proud to be consistently recognized  as one of the world’s best places to work, a champion of diversity and a model of social responsibility.

We are currently ranked the #1 consulting firm on Glassdoor’s Best Places to Work list, and we have maintained a spot in the top four on Glassdoor’s list for the last 12 years. We believe that diversity, inclusion and collaboration is key to building extraordinary teams.

We hire people with exceptional talents, abilities and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally.

We are publicly recognized by external parties such as Fortune, Vault, Mogul, Working Mother, Glassdoor and the Human Rights Campaign for being a great place to work for diversity and inclusion, women, LGBTQ and parents .​nn nn WHO YOU’LL WORK WITH: nn nnIn 2018, Bain & Company acquired FRWD in order to provide our clients with something truly unique: an integrated set of capabilities that helps propel growth, achieve significant ROI and develop the in-house skills clients’ need to continually expand upon their digital marketing mastery.nn nnThe FRWD@Bain team combines traditionally separate capabilities including data analysis, systems integration, media, and creative into a team of subject matter experts that works side-by-side with consulting case teams and internal client teams.

Accelerated by real-time testing, this unique approach to collaboration propels brand recognition, sales growth and team development, all at the speed of consumer demand.

We address our clients’ toughest marketing challenges.nn nnFRWD@Bain HQ is located in Minneapolis and has nearly 200 marketing professionals based in locations around the globe.

We work seamlessly together as one firm to serve our clients wherever they need us.nn nn WHERE YOU’LL FIT WITHIN THE TEAM: nn nn FRWD@Bain is seeking an experienced leader with a track record of applying technology to generate invaluable real-time learning and continuous improvement in marketing investment outcomes.

Ideal candidates are eager to take the next step in their careers, contribute within high-performing teams, and intrigued by a unique consulting/agency hybrid service model.

We are looking for someone who is excited to share knowledge with the broader Bain and client teams, and connect the client’s marketing efforts to broader business outcomes.

The candidate must want to help build and foster a healthy and innovative work environment, proactively encouraging others, random goofiness, or simply being awesome.

nn nnIn FRWD@Bain nomenclature, the Director is expected to bring exceptionally deep expertise in 1-2 primary products/capabilities.

Directors on our teams are role-model citizens, building our team and business in many critical ways.

The Directoris seen as an invaluable member of client teams, helping move at pace through our “small moves” way of working.

In some cases, this role guides execution by other agencies or internal client teams and in other cases by FRWD@Bain.nn nnThis leader is responsible for strategy and executional review of large-scale and complex marketing spend across channels, weaving testing and learning into all and building industry-leading capabilities at clients.

This person will:nn Work within a consulting team to break down silos, create understanding that enables faster decision making through a single unified view of audiences and their interactions with the brand Model for internal teams the ability and importance of translating data to insights that generate real business value Manage month to month activities include full transformations of larger organizations across strategy, audience segmentation, creative, media investment and optimization, data structure and sources, technology assessment and team capabilities nn WHAT YOU’LL DO: nn Reporting, analytics, insights: Lead strategy and provides executional review for largest and most complex clients, with accurate data and related strong value-generating insights – role models best in class reporting, analytics, and insights (including QA) Budget-optimization: Coach/train others to plan, deliver daily/ weekly optimizations with test and learn focus, builds innovative testing/learning capabilities at clients – capably stepping in to drive when needed Vendors: Supports team vendor relationships in trickiest eCommerce situations, coaching to prompt win-win solutions for clients Media strategy: Derive novel media strategies given unique client contexts (in light of industry, sophistication, other criteria), solving thorniest, most complex marketing problems Team dynamics: Positively contribute into most complex team situations for 2+ cases at a time; strong feedback from all stakeholders for team experience Ownership: Proactively take responsibility for outcomes of wider case and impact upon it; owning/ driving workstreams and working across silos to prioritize the biggest impacts with the least effort or investment Growth/learning: Contribute expertise to global/ high profile events, participate in IP developments, lead trials w/ priority partners; Contribute to training and other forums for sharing/teaching Example-setting: Demonstrate behavior of role-model citizen across team and wider FRWD/ Bain business, taking on extras (recruiting, social impact, etc.), establishing team-wide tone of optimism through change/ uncertainty Client deliverables: Generates ongoing demand for expertise through casework and proposal support, between cases or when current case demands allow; represent FRWD@Bain with current/ future clients Client engagement: Act as a primary driver of internal training with FRWD & Bain; demonstrate ability to be the primary owner/ driver of client development efforts on top of existing client /case demands
– engaging with positivity, professionalism with client teams (internal and external clients) nn ABOUT YOU: nn 8+ years relevant experience Capabilities/ in-platform including some experience among Display/ Marketing ROI, Search, Social, MarTech, and Media Mix/ Other Up-to-date fluency and comfort monitoring evolving online media and technology trends as well as competitive activity with the aim of driving best practice adoption in digital experience.

This includes the exploration of new and effective products or enhancements that will improve site experiences, digital marketing efforts and enhance consumer perception of client brands.

Ample experience managing external agencies but also a proven track record of bringing all digital functions in-house.

Deep understanding of both multi-touch attribution and A/B testing models and how to optimize channels for best results.

Experience building/ acquiring, structuring and leveraging 1st through 3rd party data sets into paid media Knowledge of and comfort with a variety of online tools, inclusive of marketing automation platforms, content management systems, CRM, and web analytics.

Thorough understanding of marketing technology (tools & tech) including analytic packages, search platforms and data onboarding solutions.

Exceptional planning and organizational skills, ability to lead projects and work with cross-functional teams and/or third-party partners Professional and positive approach, self-motivated, team player, dynamic, creative with the ability to work on own initiative Experience using data as a strategic choice for the business to identify use cases to build the business and fill gaps in data, processes, and systems to realize the value Strong verbal and written communication skills, with the ability to use storytelling to influence decisions nn ABOUT US: nn nn Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.

Across 59 offices in 37 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition and redefine industries.

We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster and more enduring outcomes.

Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development and the environment.

Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry. ​ nn nn Sorry the Share function is not working properly at this moment.

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